Genuitec announces MobiOne; the solution for enterprise mobile strategies — without the App Store hassles or major technology hurdles.

Genuitec — the power behind MyEclipse, Pulse and MobiOne — is dramatically changing the way companies derive value and utility from their investment in software tools.

With MyEclipse, there's no longer a capital investment. No vendor lock-in. No risk.

Instead, for as little as $31.75, MyEclipse pays for itself in 15 minutes of use. And developers receive the most comprehensive Java Enterprise Development Environment (Java EE/J2EE) and Web-development tool suite for the Eclipse open-source platform.

MyEclipse Blue Edition is a customized version of MyEclipse that provides users of IBM's Rational^® suite feature-rich developer tools without the software bloat or high prices (about $150 per year). Includes RAD project compatibility.

Pulse is a product family that provides a wide range of options to obtain, configure, manage or ship Eclipse-based products. Free for individual developers!

MobiOne is a new, enterprise-class technology that enables development of mobile applications using Web standards. Go beyond the App Store by developoing hybrid applications for the iPhone! Includes an iPhone emulator and a Palm Pre emulator.